Crown + Brim is Becoming JW Bennett!

Our company name is changing but you can still expect the same wonderful products including our custom designs and dedication to customer care. Our newest store in Park City, Utah has recently launched under the name JW Bennett and you will start to see our Crown + Brim flagship store and our online shop transition to JW Bennett in the near future.

Continuing in the theme of honor and heritage, our founder Sarah decided on the new name "JW Bennett" for Crown + Brim as an expression of her life, family and heritage of growing up on a Wyoming ranch. J and W come from the first initials in her parents’ names, and Bennett is her grandmother’s maiden name as well as her dad’s middle name. Her family also has a brand for cattle on their family ranch that is an upside-down JW. Thus, Sarah chose "JW Bennett" to show honor to her family and the person she's become business wise and creatively.

Stay tuned for the launch of!

Meet Crown + Brim's Founder

Crown + Brim was founded by Sarah Kjorstad, a multi-generational Wyoming girl! Growing up on a ranch in eastern Wyoming, Sarah learned the importance of strong values, connection to the land and pure grit. Her hats, and the passion that fuels their creation, are a reflection of her classic style and cowboy heritage.

Throughout her life, her father and grandfather were rarely without a well-made felt cowboy hat, proving that even tough as nails ranchers value great style when combined with quality construction. Sarah's hats are also influenced by the poise and strength of her grandmother, her first style icon! Through the balance of strong male and female role models, Sarah has developed a love of fashion, dedication to hard work and appreciation for functional design.

Sarah lives, loves, and works in Jackson Hole. She feels at home in the mountains, is inspired by the rugged landscape, and loves adventuring outdoors with her family. It was this beauty, connection and functionality that helped develop the name Crown and Brim. 

Sarah hopes her customers appreciate her hats as wearable art the reflects the grit and beauty of the place where they are handcrafted. She loves helping her customers find a hat that expresses their character, which may be anything from a simple leather accent, vintage ribbon, feather, or a more intricate and ornate hand-beaded hat band. Whatever the case, you will find a quality piece, influenced and authenticated by generations of local culture and classic style. 


What a wonderful custom experience! So fun and I have the most elegant personalized hat ! I highly recommend Sarah owner of the Crown and Brim!

Norlene Chamberlain

Stylish, well-made, unique! The best.

George Bailey